As a cultural maven, I am obsessed with creating breakthrough, influential creative. I have key, proven experience in launching, re-launching and elevating over 50 brands to new levels of sophistication.  I am known for being a trendsetter and the "in-the-know" leader, and am especially adept at distilling brands to their essence, thus better positioning them for long-term success. I do not neatly fit into a box. As an executive-level Creative Director, I am left and right brain – part strategist, part art director, part copywriter, part account person, and I also pride myself on being platform agnostic, working across print, traditional advertising, digital, social, and experiential.
Key career highlights include being part of a rocket-to-the-top team and culture known within the industry as that super rare success story (UPSHOT) where I helped take the agency from near startup to top of the class with millions in revenue landing Absolut, Ford, Coca-Cola, P&G, Mirage Resorts. I trademarked the word soundDNA® and the process of creating that audio strategy for a brand. I was a founding member and Creative Director for the Jackson Hole Film Festival where I helped develop partnerships with brands, celebrities and the United Nations.

Currently I  serve as the Global Creative Director of Princess Cruises. I lead an in-house agency of 25+ creating brand consistency across all channels of consumer communication. If you follow my Instagram (@jfriedericks) you can scan my world travels as I have been producing a proprietary image and b-roll library the likes no brand has ever seen.

I graduated from Indiana University with a degree in Graphic Design and Journalism. In my free time, I enjoy traveling with my husband and two children, and while home in Los Angeles, I love exploring its rich cultural communities, culinary cuisines, volunteering on the Board of Temple Beth Hillel, Friday night BBQ's with friends, and LA's  incredible outdoor lifestyle.

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