The vision is to build a proprietary image and video library utilizing best in class photographers and filmmakers to carry out a single vision of the Princess brand promise, that a cruise isn't good enough unless you come back new®. We have traveled the world in over 100 locations from Alaska to South America. Because of the early work defining our brand standards, we were able to create a consistent voice that holds together as a whole.
Defining global brand photography and getting it right means conveying emotion, audience, brand, and experience. My team included dedicated still photographers working alongside their filmmaker counterparts. Post-production included image selection, retouching, and asset library management.